l Venue Sourcing and Organisation
l Collateral Creation
l Mailing and Confirmation
Imagine if your audience each received a personalised letter about something they were definitely interested in at that time, mailed straight to their desk, with the correct spellings and in an envelope that didn't result it being binned immediately.
The potential for a positive response is bound to increase. They're being spoken to properly and you've already filtered out those who have no interest at that time.
Targeting this precisely and being able to execute it well is fundamental to achieving great results.