Generating Creative Concepts
l Copy Writing
l Process Creation (call to action)
l Creative Production
Versallion believes in strong, proactive, high-quality communication and in helping you achieve your objectives in both delivery and reporting.
Versallion assigns a designated Account Manager to each client so you know exactly where responsibility lies. You can be assured we know the exact current status of your campaign.
Many integrated agencies, printers, web designers and mailing houses tend to concentrate on their own chosen medium as if what they do is the most important aspect of your marketing strategy. The result is that the emphasis tends to be on the medium and not the message.
Versallion works the way you do, focusing on the message, then on how it is presented and delivered.
Versallion has an excellent track record in generating some of the best ideas in direct marketing through understanding its clients and their products and services; and combining that with some of the best creative minds in the industry.
Along with creative concepts comes the message, proposition and offers that you wish to communicate. Copywriting for lead generation is done with the sole purpose of raising awareness of the need - or creating the need in the prospect's mind.
An effective call to action is crucial to the success marketing campaigns. This strongly influences penetration, response rates and uptake of offers.
Once concepts, design and copy have been agreed, Versallion oversees the production of the piece, ensuring deadlines are met, and detail is paid attention to. Certain pieces can be complex or quite detailed, requiring close management which you may not have time or inclination for.
As Versallion is in a position to maintain consistency through managing the production of the piece and the campaign, fewer problems arise and you are able to focus on other activities.